our promise

For Runners, By Runners

That's the commitment. Now what does it mean to you and your club?

It's really simple. From the LOCO company, you can expect running shoes that follow a simple fit, feel and functionality promise:

Our Promise To Runners:

Our Model Promise: LOCO will keep select running shoe models the same design for 5 years. Now, you can finally enjoy running in the same model year after year after year.

Function First: LOCO shoes contain only those features and technology that add functionality to a product. We will not submit to technology hype or fashion for fashion sake. Our motto is just the technology that works, no hype, no frills.

Distribution Exclusivity: LOCO will commit to marketing its shoes to the core runner market through specialty running stores, online and direct at events. LOCO will not dilute its performance brand or your running individualism by selling shoes to the mass market, or big-box retail stores.

Our Service Commitment: LOCO shoes will be sold only by educated runner reps in our direct sales channel approach or through running specialty stores who support the running community.

Our Price Commitment: LOCO will provide loyal core runners with reasonably priced shoe models and other runner incentives. LOCO shoes will be designed with the best features and value per price. We will not build inflated pricey models for the sake of a higher perceived value.

Our Community Commitment: LOCO will give back to the running community: The LOCO company will support the running community in spirit and with specific programs aimed at giving back to the sport. We will support local school teams, work directly with local running clubs and give back a percentage of each sale to a designated non-profit clubs and group. (See clubs and teams)

Our Brand Promise “For runners, By runners”