our promise

For Runners, By Runners

That's the commitment. Now what does it mean to you and your club?

It's really simple. From the LOCO company, you can expect running shoes that follow a simple fit, feel and functionality promise:

Our Promise To Runners:

Our Model Promise: LOCO will keep select running shoe models the same design for 5 years. Now, you can finally enjoy running in the same model year after year after year.

Function First: LOCO shoes contain only those features and technology that add functionality to a product. We will not submit to technology hype or fashion for fashion sake. Our motto is just the technology that works, no hype, no frills.

Our Price Commitment: LOCO will provide loyal core runners with reasonably priced shoe models and other runner incentives. LOCO shoes will be designed with the best features and value per price. We will not build inflated pricey models for the sake of a higher perceived value.

Our Brand Promise “For runners, By runners”