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about us
LOCO Sports was founded in the US in 2003 by runners just like you who believed that loyal core runners deserved a company truly dedicated to the sport of running and to the running community.
LOCO is a company owned by runners who are committed to the sport of running and giving back to the running community.
We are experienced in developing running shoes, with over 35 years of hands-on expertise creating some of the most popular running shoes ever made.
Loco was established in Australia in 2004 by Kevin Tiller and Kevin Molloy who between them, have many years of experience in the industry both in Australia and overseas.
Why is LOCO Different?
The LOCO brand is unique in the market. The founders are runners who are interested in making great, lightweight uncomplicated running shoes. We are committed to offering these shoes to runners and to making a difference in the world by supporting runners, running clubs, race directors and school running teams. Our commitment is more than words, it is backed by our LOCO company promise:
- LOCO models will be available in the same design for 5 years or longer
- LOCO shoes are for runners, by runners (Our Promise)
- Our commitment - running shoes based on fit, feel and functionality
Our Community Commitment
Our commitment is to give back to the running community: LOCO will support the running community in spirit and with specific programs aimed at giving back to the sport. We will support local school teams, work directly with local running clubs and give back a percentage of each sale to a designated team or non-profit cause.
What LOCO is not:
- We are not a brand for people who want the very latest fashionable technology, or technical looking features.
- We are not a large publicly held corporation focused only on profitability, stockholder share value or Wall Street stock prices. We are owned by runners like you.
LOCO Promise “For runners, By runners”
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